About Us

Mission

Our mission is to advocate for and support the unique needs of sensitive, anxious and reactive dogs, and their owners. We strive to create a community where dog parents can find understanding, guidance, and encouragement. Our goal is to continuously come up with products that make life with reactive dogs easier and more enjoyable. By promoting a positive and accepting attitude towards vocal and expressive dogs, we aim to eliminate the stigma surrounding them and empower their owners to feel proud and confident.

Vision:

Our vision is a world where every dog, regardless of their behaviour, is understood, accepted, and loved.

Lucky

Lucky's story began when she was found in a river at just three days old in a small town in Ukraine by a mother and her young daughter. Lucky was raised in this loving family until the Russia-Ukraine war broke out, forcing them to move to the Czech Republic to seek refuge. Lucky soon came into my life as a foster, and then my foster fail. Since then, she has become a source of inspiration, encouraging people worldwide to advocate for their dogs and showcasing the goofy and joyful side of a dog often misunderstood as aggressive in public. She is the reason behind everything we do here.

Felicia

I was born and raised in Taiwan, and immigrated to Germany with my family at the age of 15. I pursued my Bachelor's and Master's degrees in Economics in the Netherlands for 4+ years and have been based in Prague since 2019. In memory of my old beagle, who had been with me since our lives in Taiwan and passed away from cancer in the summer of 2021, I began fostering dogs until Lucky came into my life in 2022. I worked as a management consultant until the end of 2023. Afterward, I decided to pursue my passion by supporting and celebrating with people and their pups in more meaningful ways than just sharing content.